2024年4月19日

Latest Knacktive partnership plans marketing campaign for regional organization

The members of Connect-a-Cat sprang from their chairs, slapped high fives and embraced each other with hugs upon hearing their team announced Thursday night as the group that best met a client’s needs during 网上赌博网站十大排行’s annual Knacktive 课程.

每年春天, the interdisciplinary program places advanced undergraduate students in an environment mimicking a digital media marketing agency. 今年，Knacktive学生与 Northwest Missouri Regional Council of Governments 提供各种各样的节目, products and services for communities in northwest Missouri – to build a campaign promoting the Affordable Connectivity Program, a benefit program funded through the Federal Communications Commission to assist households with affording broadband internet.

Connect-a-Cat pitched a campaign it built on extensive analysis to determine the best approach to connect with the Regional Council’s target markets. 他们制作了印刷品，比如传单, 宣传册, newspaper advertisements and mailings – as well as social media posts and a website with the goal of enhancing communication with the Regional Council’s target audience and building partnerships.

“They provided us with more information than we already had,杰瑞·迪尔蒙特, 区域议会的执行董事, 说. “It was just so detailed, and they talked about the values, the trust, and it was just amazing. 所以他们做了研究.”

This year’s Knacktive class consisted of 19 students organized in three teams – Connect-a-Cat, Cyber.C@ts和Fast & 愤怒的. Students interview for and are assigned to specific roles with each team, 比如项目经理, 媒体经理, 市场营销战略, 艺术总监和数字媒体经理.

朱丽叶约翰逊, a senior marketing major from Trenton, Missouri, was Connect-a-Cat’s project manager.

“这是非常值得的，”她说. “All of my team members did amazing, and I had the best time. It was just so cool to get to work with these people and meet them, 形成了一些非常紧密的化学键.”

Johnson 说 she joined Knacktive to connect with people outside of her major and build her skills in a real-world climate. After completing her degree at Northwest she hopes to build a career in the marketing and branding field.

“I think it’s really cool that it was a world example with a real client,约翰逊谈到Knacktive的经历时说. “它戴在羊皮上很好看, and it’s just good to participate as a college student because I don’t feel like a lot of people have this opportunity. 我对此非常感激.”

Didar Orazgeldiyev, who is graduating from Northwest this spring with a bachelor’s degree in digital Media with a visual imaging emphasis, served as Connect-a-Cat’s art director and graphic designer. Orazgeldiyev joined Knacktive with an interest in challenging himself and 说 he appreciated the opportunity to hone his skills while working with a cross-functional team to create a marketing strategy.

“I became a better designer and better art director than I even thought I was or I was capable of,奥拉兹吉尔季耶夫说, who wants to embark on a career in user experience and graphic design.

玛丽的本地人, 土库曼斯坦, Orazgeldiyev drew inspiration for Connect-a-Cat’s artwork from the landscapes of northwest Missouri.

“We wanted the designs to represent the northwest Missouri region with windmills, 农田, 蓝天, and I got the inspiration to add yellow color from the sunset,他说. “The sky is beautiful in this region and I wanted to showcase and represent them.”

关于Knacktive

Knacktive is an elective 课程 designed to replicate the creative demands and intense teamwork atmosphere of a technology-oriented, 专业营销传播机构. Students are selected for the experience and actively refine their creative abilities, collaborative skills and academic knowledge with the objective of improved competitiveness in the professional marketplace after graduation.

在整个课程中, 学生们经历了一个现实的, agency-like atmosphere as they work in teams on a comprehensive campaign plan for a real client with real issues to address. 相互竞争的团队进行研究, 分析数据, 制定策略, 预算, formulate tactics and ultimately make a formal presentation to the client.

Knacktive结合原则, 设计的策略和战术, marketing and public relations through a melting pot of majors from Northwest’s schools and departments of 传播与大众传媒; 语言、文学和写作; 美术及表演艺术; 业务; and “计算机科学与信息系统”. Interested students must apply for the 课程 and selected students earn three hours of academic credit by successfully completing the 课程.

The inaugural Knacktive class in 2011 designed a comprehensive marketing campaign for Cincinnati-based LasikPlus愿景, and the winning team’s “Eyes Save Lives” campaign was spun off nationally within three months.

Subsequent Knacktive classes have tackled rebranding projects and marketing campaigns for 堪萨斯城联合车站的科学城; 福特的三个州 auto dealership in Maryville; Northwest’s 霍勒斯·曼实验学校; Hy-Vee的 市场格栅; Velociti公司., a technology deployment company in Kansas City; 美国皇家; the 玛丽维尔市旅游发展局; 诺达威县农民互助保险公司; Ringgold County, Iowa; and St. 约瑟青年联盟. Knacktive校友, 与此同时, have gone on to obtain jobs at some of the region’s top advertising and marketing agencies.

业务 owners interested in learning more about working with Knacktive should contact the Northwest Foundation at 660.562.1248. 要了解更多关于Knacktive的信息，请访问 www.knacktive.com.